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Cookie policy

Housing Direct uses a small number of cookies to keep you signed in, remember your preferences, and understand how the Platform is used. You can change your choices at any time — they take effect on your next page load.

Effective 1 May 2026 Last updated 12 May 2026 Version 1.0 See Privacy policy →

On this page

  1. 01Your preferences
  2. 02What is a cookie?
  3. 03How we use them
  4. 04Essential cookies
  5. 05Preference cookies
  6. 06Analytics cookies
  7. 07Third-party cookies
  8. 08Managing in your browser
  9. 09Contact us

01Your preferences

Change which cookies Housing Direct can set on your device. Essential cookies can't be turned off — without them the Platform doesn't work — but everything else is optional.

Essential Always on
Keep you signed in, secure your session against CSRF, and remember basic UI state like which sub-tab you had open. Without these the Platform can't function.
hd_session hd_csrf hd_route
Preferences
Remember which workspace you last used, your default search filters, and whether you've dismissed onboarding tips. Recommended for everyday use.
hd_workspace hd_filters hd_dismissed_tips
Analytics
Help us understand which features are used and where users get stuck — all aggregated and de-identified after 13 months. We don't sell this data and don't use it for ad targeting.
_plausible_id hd_anonymous_id
Changes save automatically and take effect on your next page load.

02What is a cookie?

A cookie is a small text file that a website asks your browser to store. It lets the website recognise your browser on the next page or visit. We also use related browser-storage technologies (localStorage, sessionStorage) for the same purposes — references to "cookies" below cover all of them.

03How we use them

We split cookies into three categories: Essential (always on), Preferences, and Analytics. We use them only on Housing Direct itself — we don't operate ad networks, retargeting, or social-media tracking pixels.

The full list of cookies we set is below. Cookies set by third-party verification providers (Persona, TrueLayer) only appear during their respective flows and are explained on those screens.

04Essential cookies

NamePurposeLifetimeType
hd_session Keeps you signed in. Encrypted and HttpOnly. 30 days, rolling First-party
hd_csrf Protects form submissions against cross-site request forgery. Session First-party
hd_route Sticks your browser to the AWS region serving your account. 1 day First-party
__cf_bm Cloudflare bot-management challenge — distinguishes humans from bots. 30 minutes Third-party

05Preference cookies

NamePurposeLifetimeType
hd_workspace Remembers your last active workspace (council, landlord). 90 days First-party
hd_filters Stores your saved search and shortlist filters. 1 year First-party
hd_dismissed_tips Tracks which onboarding tips you've closed so they don't reappear. 2 years First-party

06Analytics cookies

NamePurposeLifetimeType
_plausible_id Plausible Analytics — counts unique daily users without storing personally identifiable data. 1 day Third-party
hd_anonymous_id Random ID tied to your browser to help us measure feature uptake. Not linked to your account. 13 months First-party

We use Plausible Analytics — a privacy-focused, EU-hosted alternative to Google Analytics. It doesn't use IP addresses or fingerprinting to track individuals.

07Third-party cookies

Two third-party services set cookies on Housing Direct:

  • Cloudflare protects the Platform from automated abuse. Its cookies are essential and set on every request — they cannot be disabled while using the Platform.
  • Plausible Analytics sets a short-lived analytics cookie when you've opted in to analytics. It's hosted in the EU and doesn't share data with other services.

Verification flows (Persona, TrueLayer) load only on demand and set their own cookies for the duration of the check. They're covered by those providers' privacy notices, which we surface inline when their flows start.

08Managing cookies in your browser

You can also manage cookies directly in your browser, which gives you control across every site you visit:

  • Chrome — Settings → Privacy and security → Cookies
  • Firefox — Settings → Privacy & Security → Cookies
  • Safari — Preferences → Privacy
  • Edge — Settings → Cookies and site permissions

Blocking essential cookies in your browser will prevent you from signing in. Blocking preference cookies will reset your filters and tips every visit.

09Contact us

Questions about cookies, or want to know exactly what's stored against your browser? Email privacy@housingdirect.co.uk and we'll send you a copy.

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© 2026 Housing Direct Media & Tech Ltd., All rights reserved.

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Housing Direct Media & Tech Ltd. is a limited liability company registered in England and Wales with registered number 17081854 and its registered office at 71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ.